Homegrown brand Castlery to unveil new flagship store at Liat Towers
“Being the initial neighborhood furniture brand to start in Liat Towers is a significant as well as relevant turning point for us. It is a physical indication of our progress ambitions and also mirrors our unwavering commitment to staying true to our beginnings, “says Castlery founder Declan Ee.
“The government will certainly recognize as well as associate much more firms like Castlery to construct the next generation of Singapore Global Enterprises as the following engine of development for our overall economy,” includes Siow. As part of its worldwide progress method, the brand likewise intends to hire 100 even more workers over the coming year to fill supply chain, marketing and also graphic merchandising jobs.
Domestic furniture brand Castlery intends to unveil a new front runner shop at Liat Towers in the 3rd quarter. Amounting to 24,000 sq ft around two levels, it will be the label’s biggest showroom to date and also will include a boosted store experience that enhances Castlery’s online-to-offline purchasing experience. Situated in the heart of Orchard Road, Liat Towers is additionally home to global brand names like Hermes, a French luxury style residence and also Swiss luxury watch manufacturer Audemars Piguet.
“Castlery has cultivated a clear strategy to achieve this desire while keeping a strong Singapore base,” shares Jeffrey Siow, handling director as well as chief executive officer of EnterpriseSG. Presently, global orders represent over 80% of Castlery’s overall income.
Given that joining the Venture Singapore’s (EnterpriseSG) scale-up programme in November 2019, Castlery has actually seen a six-fold rise in earnings, starting shops in approximately 50 cities in the US and expanding ventures in Australia.
What had started out as a four-man group in Ubi in 2013 has grown as an electronic brand name and also a disruptor in the standard furniture pieces organization market. Castlery’s collection of furnishings currently participates 300,000 homes worldwide.
